Introduction to Home Staging Business

Home staging has swept the country by storm as sellers turn to professionals to help them clear out their homes and make them more appealing in an attempt to attract buyers and seller their homes faster and for more money.

This industry is ideal for individuals who are looking for a start-up business opportunity that offer low start-up costs and an incredible opportunity for profit. Even better, it is possible to operate a home staging business part-time, full-time or however you desire based on your current schedule.

Starting your own home staging business can provide you with incredible opportunity. Like any business; however, there are a few things that you need to know in order to operate a business for long-term success. Understanding more about this industry and possible hurdles you should watch out for can help you to overcome critical mistakes that many people make when starting their own home staging business.

In this guide we will walk you through what you need to know about the home staging industry, how to set your pricing, how to handle difficult clients and how to market your business for the most success. We will also look at some common problems you may run into, including clients that are difficult to work with and how you should handle it if a home that you stage does not sell.

We will also take a look at some critical issues you need to understand about running a successful home staging business, including what needs to be done in each area of the home in order to de-clutter, de-personalize and really make every room within the home stand out for the best results. There is even a handy checklist included that you can use with each home you stage.

Home staging provides an excellent business opportunity. Researching and preparing ahead of time can put you on the path to achieve success. 

Let's get started!

 

Table of Contents

Introduction

 

Chapter 1

What is Home Staging?

An Overview of Home Staging

   Advantages of a Home Staging Business

   Disadvantages of Home Staging Business

What you Need to Get Started with a Home Staging Business

What a Professional Home Stager Does

How Much Money can be Made from a Home Staging Business?

Will Home Staging be Successful in your Area?

Why Should you Start a Home Staging Business?

 

Chapter 2

Getting your Home Staging Business Started

Home based vs. Renting an Office Space

Rent furniture vs. Your Own Inventory     

Do you need Start up Funding?

   Start Up Costs

Setting your Pricing Structure

   Sample Fee Chart

When to Collect Payment

   Sample Invoice

Marketing your Home Staging Business

   Building a Website

    Literature

   Networking

   Encouraging Repeat Business

Your Portfolio

   Testimonials

Sample Client Satisfaction Form

 

Chapter 3

Working with Clients

Your Services Agreement

Dealing with Difficult Clients

   The Client that Can't Make up their Mind

   The Unreliable Client

   The Pack Rat

   Chatty Kathy

   How to Handle it When a Home you Stage Does Not Sell

 

Chapter 5

Home Staging Checklist

Begin with the Outside

   Depersonalize:

   Repair and Deep Clean

   The Home's Entryway

In the Kitchen

   De-personalizing and De-cluttering:

   Repairing and Deep Cleaning   

The Living Room

   Depersonalize and De-clutter:

   Repair and Deep Clean:

   Tips for Furniture Arrangements

The Dining Room

   Depersonalize and De-clutter:

   Repair and Deep Clean:

   Tips to Make the Most of the Dining Room

Make Small Rooms Look Larger by:

Staging Bedrooms

   Depersonalize and De-Clutter:

Children's Rooms

   Repair and Deep Clean:

   Make it Stand Out:

Bathrooms

   Depersonalize and De-Clutter:

    Repair and Deep Clean:

   Make it Stand Out:      

Closets

   De-Clutter:

Utility Room

   The Finishing Touches

Troubleshooting

Conclusion